Research note2026-09-16 · Julian HartwellBuild a shared qualification language while preserving the different work, evidence, and measures of each stage.
Continue readingResearch note2026-09-16 · Julian HartwellLearn how to cold email by excluding poor-fit contacts, verifying data, drafting a truthful message, protecting deliverability, and measuring qualified out
Continue readingResearch note2026-09-15 · Julian HartwellA quality and brand compliance manager compares cold email platforms with AI BDR tools, covering data source transparency, compliance, deliverability, and when a B2B sales team should use each.
Continue readingResearch note2026-09-15 · Julian HartwellA procurement manager's honest account of evaluating okki-go: what the okki go installation really cost, where API integration ate our calendar, and why LinkedIn Sales Navigator integration only makes sense for some B2B teams.
Continue readingResearch note2026-09-15 · Julian HartwellTest subject lines with qualified replies and meeting quality while accounting for privacy, delivery, and measurement limitations.
Continue readingResearch note2026-09-15 · Julian HartwellSequence global market expansion through uncertainty gates for demand, economics, route, compliance, buyers, delivery, and scalable learning.
Continue readingResearch note2026-09-14 · Julian HartwellA RevOps lead shares how a $7,400 intent data mistake changed the way our team evaluates intent data providers, okki-go API integration, and LinkedIn prospecting.
Continue readingResearch note2026-09-14 · Julian HartwellA former SDR lead who's wasted ~$80K on prospecting mistakes breaks down what Okki Go actually does — LinkedIn email finder, waterfall enrichment, email verification features — and what RevOps teams evaluating ABM tooling should really check before signing.
Continue readingResearch note2026-09-14 · Julian HartwellA complete workflow for researching, qualifying, drafting, routing, and learning from cold email.
Continue reading